Popular Kids Datafile

<TITLE>Popular Kids Datafile</TITLE>

<b><dt>Datafile Name:</b>   Magazine Ads Readability
<b><dt>Reference:</b>   F.K. Shuptrine and D.D. McVicker, "Readability Levels of Magazine Ads,"  Journal of Advertising Research, 21:5 (October 1981), p 47.<p>
<b><dt>Authorization:</b>   free use
<b><dt>Description:</b> 
Thirty magazines were ranked by educational level of their readers. Three magazines
were randomly selected from the first, second, and third ten magazines. Six advertise-
ments were randomly selected from each of the nine selected magazines. The magazines
were 

Group 1  Highest educational level:   1. Scientific American  2. Fortune  3. The New Yorker
Group 2  Medium educational level:   4. Sports IIlustrated   5. Newsweek  6. People
Group 3  Lowest educational level :   7. National  Enquirer  8. Grit  9 True Confessions

For each advertisement, the data below were observed.
<b><dt>Number of cases:</b>   54
<b><dt>Variable Names:</b>
<ol>
<li>WDS = number of words in advertisement copy
<li>SEN = number of sentences in advertising copy
<li>3SYL  = number of 3+ syllable words in advertising copy
<li>MAG  = magazine (1 through 9 as above)
<li>GRP = educational level (as above)
</ol>